1 |
Model, Models, Models
Regardless of what you are selling (hair, make-up, clothes) people
always looks at the face first! If your model doesn't look like a
model (pretty features, comfortable and confident) then you're just
spinning your wheels. |
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2 |
Shoot For Your Audience
Decide which market you are trying to reach. If you are shooting to
attract clients, then you need to keep the hairstyle commercially
acceptable. If you are shooting for people in the industry, then the
styles need to impress other hairdressers. |
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3 |
Attention to Details
Don't be lazy -- finish the whole head. And remember: if you see it,
the camera sees it. Sloppy or weak hairdressing is magnified when
the subject is viewed in a two-dimensional photo. |
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4 |
Create For The Camera
Styling and all other aspects of the look need to be played up for
the camera. It needs to be bigger than life! |
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5 |
Don't Copy Trendy Looks
Yellow make-up and green hair may be hot today but by the time your
image hits the press, that look will be yesterday's news. Create your
own trend based on what you see becoming popular. |
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6 |
Research
Research the looks, poses and backgrounds that you like. Do a story
board of magazine tear sheets that appeal to you. Use these as inspiration
but never copy! |
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7 |
Clothing
Make sure the wardrobe matches the hair. For example, don't create
an elegant up-do and then put the model in a t-shirt. |
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8 |
Collections
Do your photo shoot as a collection of three or four models. Editors
love having a selection of looks that all have a similar theme through
styling, make-up, wardrobe, color, and photography techniques. |
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9 |
Communications
Talk extensively with your photographer and your models well before
the day of the shoot about what kind of look you are going for so
the whole team is on the same page. |
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10 |
Model Releases
Always have your models sign release forms allowing you to use the
photos in press releases etc. |
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